Pharma Field Force Effectiveness Guide (PowerPoint PPTX)

Must-to-have Guide on how to build the best Pharmaceutical Salesforce in the industry,

APPROACH TO FFE: Aim to leverage the learnings from FFE experiences for all markets.
Learnings have been distilled into a set of guidelines. Launched at May conference in Paris.
Provide clear direction for all markets. At this seminar we plan to discuss the guidelines in detail.
Expectation is that each market will develop a set of recommendations on how they will implement FFE guidelines. Plan to review recommendations for each market at off-site in 2021. With preliminary readout at August MCP meeting. Use this seminar to really understand the FFE guidelines. Start to build a plan of what needs to get done to implement the guidelines. In particular, identify a clear set of next steps required to develop robust recommendations. Commit to developing the recommendations for review in 2022. Organization overview: Shape of the portfolio will result in multiple mega-brand launches over next few years. Need to organise effectively to maximise value of this opportunity

This guide emphasizes the importance of achieving tangible results through improvements in targeting. The data shows a significant 35% increase in the percentage of physicians seen at or above target frequency and a 7% increase in calls within target. These metrics highlight the effectiveness of the strategies discussed and provide a clear roadmap for enhancing field force productivity.

The PPT also outlines the initial focus areas for markets, including activity levels, segmentation/targeting, and incentives. By concentrating on these high-priority areas, organizations can drive performance and maximize the value of their salesforce. The guide provides actionable insights and detailed recommendations to ensure that your field force operates at peak efficiency.